The Monday announcement of an extended relationship between Puma and Foot Locker was underscored by a focus on basketball and the needs of the expanding Gen Z and Gen Alpha market groups. With the help of collaborations with very effective ambassadors, Puma and Foot Locker have prepared a number of unique collections and product partnerships.
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This endeavour includes a Paw Patrol collection, a Pokemon collection, and a collaboration between Puma and Cocomelon. All of these are available at Foot Locker as well. Additionally, the two businesses will collaborate on marketing campaigns, product drops, and an enhanced in-store and online purchasing experience.
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