The metaverse is being viewed as a new frontier for brands looking to enhance customer engagement and connect in new ways.
59% of consumers are excited about transitioning everyday activities to the metaverse, and virtual shopping experiences are a big part of this. Brands are seeking cutting-edge solutions to improve the customer shopping experience. Virtual shopping experiences in the metaverse can enhance ecommerce strategies by adding a layer of interactivity and user experience. Olga Dogadkina, CEO of virtual store platform Emperia, says that virtual shopping experiences can surpass the in-store experience by personalizing and enriching the shopping journey for clients. 2D websites only enabled an online purchase, but lacked customer journey and product discovery.
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