Farsali, an Indie US-based beauty brand, pulled back its products a while back. Its face serums, including Rose Gold Elixir beauty oil, Unicorn Essence antioxidant serum, and Skin Tune perfecting, are every YouTuber’s favourite products to smear on the face before applying makeup. Brand founder Sal Ali said he would make a better comeback by accentuating benefits the most this time. To make the best use of influencer marketing, Sal Ali is using TikTok to connect with influencers and shoppers likewise.
Full story: Glossy
