Despite being in high demand, the Danish womenswear, Copenhagen’s Saks Potts, is moving away from its 90s style aesthetics, especially the colour fur trim coats, and reinventing itself by tilting towards neutral colours. A decade later, Saks Potts is relinquishing its best-seller colourful items and opting for more refined designs. The idea is to glide towards mature classic pieces and reinvent the brand to add versatility as it rebrands itself for Gen Z.
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