Louis Vuitton is venturing into Web3 with a focus on the next generation. Its go-to strategy includes gaming, positioning, blockchain, and alliances. For the debut, it brought together Ghesquiere and Beeple, featuring the artwork of the Everydays series. Its NFT was sold for $69 million USD. Then it ventured into the gaming world with the launch of the Final Fantasy character “Lightning” in collections, the video game Endless Runner and digital wearables in partnership with Riot Games. It also designed a travel case for the League of Legends Summoner Cup. This earned 99.6M unique viewers. In August 2021, the brand introduced the mobile game Louis, the game that had postcards by Beeple. It saw 2M downloads. A year later, in July 2022, it launched the LV diamonds certificate that used Aura Blockchain Consortium technology. Vivatech, the parent company of Louis Vuitton, showed its innovation ecosystem in the LVMH virtual apartment. Other steps in Web3 include trademarks, a potential Nike collab, a live streaming experience, and LIVI.
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