Bloomberg reported that Swiss watch exports went up by 8.3% in July compared to the same month in 2021 to 2.2 billion Swiss francs ($2.3 billion), as recorded by the Federation of the Swiss Watch Industry. This increase is said to be the highest value for exports of Swiss watches since 2014, when a record performance was observed. This report clearly suggests that luxury watchmakers are receiving soaring demand from consumers. Exports to the US rose 13.5% in 2021 and are now marked as the largest market for Swiss watch exports after surpassing China last year.
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