A poll found the 10 most sustainable fashion brands perceived by consumers

A study suggests that 35% of the UK’s inhabitants wouldn’t shop from a company that contributes to harming the environment. 40,000 consumers were polled on the brand they consider the most sustainable. Lush topped the list with its determination to use only vegetarian recipes in cosmetics, 85% of which are vegan. Second, came The Body Shop, which features ingredients such as marula oil and sesame seed oil sourced through a Community Trade programme. IKEA claims to use 99.5% recycled or FSC-certified wood, so it came third. GlossyBox came fourth as a result of its commitment to 100% recyclable packaging and cruelty-free skincare products. Amara is moving to ensure products have a longer life and contribute to charities, earning it 5th place. It was followed by Vestiare Collective, a leading global online marketplace for desirable pre-loved fashion. John Lewis came next with responsible sourcing of raw materials and ensuring the circularity of products. Lookagain.co.uk followed it. Gymshark and Clarks were featured too due to their recycling practices.

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