At New York Fashion Week, several brands continued to exhibit their huge interest in digitisation and the metaverse. Tommy Hilfiger, Collina Strada, Karl Lagerfeld and Rebecca Minkoff showcased their participation in digital activations. Notable firms included Roblox, avatars and NFTs, the essential ingredients to enter and engage in the VR-powered digital worlds. With the passage of time, Roblox has relaxed its entry requirements for brands to encourage them. 3D billboards and projection mapping, the latter of which facilitated sustainability messaging, were also a vital part of fashion week.
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