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Balmain, a French luxury brand, enters the beauty market through Estée Lauder

Balmain, a France-based luxury fashion brand that was founded by Pierre Balmain is all set to enter the lucrative beauty market. The retail brand has partnered with Estée Lauder to develop and roll out luxury beauty products by fall 2024. Guillaume Jesel, the President and business development officer at Global Brands, Tom Ford Beauty and Balmain Beauty, will supervise the beauty project. He will work jointly with Olivier Rousteing, the Creative Director of the brand. Together, the executives will strengthen the overall strategic policies, global development, management, and growth of Balmain Beauty.

Full story: PremiumBeautyNews 

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