JLO Beauty, a skincare brand launched by Jennifer Lopez, is extending its direct-to-consumer e-digital offerings through an exclusive brick-and-mortar partnership with Sephora. Recently, the brand partnered with HydraFacial, a facial service provider. Hydrafacial has teamed up with numerous beauty brands, including Murad and Alastin skin care. JLo Beauty has become its first beauty brand partner owned by a celebrity. Hydrafacial’s business sells around $25,000 machines to beauty businesses, dermatologists and medspas. Andrew Stanleick, CEO of The Beauty Health Co., the parent company of Hydrafacial, refused to share further details about the partnership deal.
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