Coperni, a Parisian fashion label, utilised Fabrican’s spray-on fabric to spray a dress onto model Bella Hadid’s body for its Spring Summer 2023 show. The material is believed to have a suede-like texture and could be used to make, customise, and mend clothing while still being sturdy enough to be worn and washed several times. The event’s media effect value was estimated to be $26.3 million dollars 48 hours after the show (23 million pounds). This information was gathered from Launchmetrics, which is a proprietary algorithm programme that calculates the monetary worth of online posts, social media interactions, and publications.
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