Puig, a Spanish luxury beauty and perfume brand, has recently announced that it has acquired Kama Ayurveda, an Indian traditional and holistic beauty firm. The Indian brand offers face serums, hair oils, and face oils with pure, organic, and plant-based ingredients. Puig wishes to solidify its footprint in the South Asian country and support Kama Ayurveda’s strong presence in the country, revealed Marc Puig, CEO of Puig, and Vivek Sahni, co-founder of Kama Ayurveda. Clotilde Drape, a beauty analyst at Mintel, said this acquisition further emphasises shoppers’ incline toward pure and organic products.
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