Designer Shubhika Sharma is the first Indian fashion label to exhibit a collection in the Meta

The Indian fashion industry has entered the metaverse. Many of us find the concept of digital fashion unusual, yet this expanding phenomenon has now become a niche business with a lot of momentum. According to experts, this new metaverse notion is altering the fundamental premise of fashion and shopping. Clothing exists primarily in the virtual world to make the fashion industry significantly more sustainable than it is today. According to the data, replacing actual garments with digital ones would improve the company’s design and development processes while also lowering the brand’s carbon impact by more than 40%. Recently, Indian fashion designer Shubhika Sharma of Papa Don’t Preach became the country’s first label to exhibit fashion designs in the metaverse using clothing and accessories. This forward-thinking approach by the company leaves a mark in Indian fashion history as the first brands to enter the metaverse sphere. Other Indian fashion titans, like Manish Malhotra, Anamika Khanna, and Raghavendra Rathore, have released their own NFT tokens, digital objects in the form of an image, video, or in-game solution that can be sold or transformed into a virtual outfit.

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