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For Gen Z, CeraVe and E.l.f. Cosmetics are among the best beauty brands: report suggests

According to the findings of a recent study by Gen-Z media firm Kyra, E.l.f. Cosmetics and CeraVe are the top beauty and skin-care products among Gen Z, thanks to TikTok and affordable pricing points. According to Kyra’s 2022 Gen Z State of Beauty Report, which surveyed 1,000 people aged around 18 to 25, E.l.f. Cosmetics is the most popular makeup brand among participants that use it regularly, moving Maybelline down to the second place from first place last year. CeraVe won the skin care category, demonstrating the ongoing popularity of affordable cosmetic companies that have gone viral on TikTok.

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