Afterpay collaborates with designer brands to release NFT keys for New York Fashion Week

Afterpay, which supports “Buy Now Pay Later,” is releasing NFT keys for New York Fashion Week. For this project, it has partnered with several designers including ALTU by Joseph Altuzarra, AnOnlyChild, Jonathan Simkhai, Kim Shui, and The Blonds. Each designer NFT would be a one-of-a-kind phygital collectible and would retail for $100. Consumers would be able to purchase them by splitting the payment into four instalments through After-pay. The NFTs would enable consumers to have unique products or experiences. ALTU by Joseph Altuzarra would feature a special edition logo tote and an oversized t-shirt or annual membership to art museums. AnOnlyChild key would allow an invite to its NYFW after party or a limited edition belt bag. Jonathan Simkhai would allow a private shopping experience with Jonathan or signed runway sketches. Kim Shui would give a custom-designed hoodie or tickets to her show, The Blonds tickets for the afterparty, or a signed book. Proceeds from these sales would go to donations. Afterpay would also issue its free NFT that could unlock utilities like a TIDAL HiFi Plus 6 Month Free Trial, access to an NYFW Instagram group, and an invitation to RSVP to NYFW: The Talks sessions.

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