An insight into the Gucci’s virtual journey in the Web3 space

Numerous fashion brands have forayed into Web3 with NFTs and cryptocurrency. Gucci is one such brand that has taken on numerous projects. Gucci Vault was created as an experimental space for Web3 initiatives retaining exclusivity and VIP service for its holders. Its first NFT was a 4-minute film launched at Christie’s auctioning at 4 million dollars and attracting 7.7 M views. In collaboration with Superplastic, it released SuperGucci, a limited NFT collection accompanied by porcelain sculptures. 750 ETH was gathered in sales. For its next project, 10KTF Gucci Grail was presented by dressing 11 pre-existing NFTs including BAYC, World of Women, and Cool Cats. A 4253 ETH was amassed. All of these sales added to make a total of 5498 ETH which equals 15 M USD. Other features include in-store crypto payments, a dedicated Web3 team, in-house education, and Gucci town in Roblox. Gucci has gathered a community, with its discords and accounts on Twitter and Instagram having garnered a good following.

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