In an effort to increase its luxury market footprint in the nation, Reliance Retail opened Bengaluru’s first premium fashion and lifestyle shop under the name AZORTE. According to Akhilesh Prasad, chief executive officer of Reliance Retail’s fashion and lifestyle segment, “the mid-premium fashion segment is one of the fastest-growing consumer segments as millennials and Gen-Z are increasingly demanding the latest in international and contemporary Indian fashion.”
Related post: AZORTE: an innovative fashion store blends technology and style
There will be a range of quality international and contemporary Indian fashion items there. According to a press release from the firm, it will feature a variety of western and Indian clothing, footwear, fashion accessories, home goods, beauty products, and more. It will also contain high-end international and contemporary Indian fashion commodities. The new retail structure has technologically advanced interventions like self-checkout kiosks, limitless aisles, smart trial rooms, and fashion discovery stations. Over the upcoming months, the firm intends to increase its shop presence in important areas.
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