Balmain, a high-end fashion business, will showcase both its new clothing collection and its NFT membership collection during the upcoming Paris Fashion Week. These NFT projects are unique because Balmain’s developer and partner, MINTNFT, chose XRP Ledger as the foundation for them. According to the news, the NFT platform needed to be carbon-neutral and environmentally beneficial, and XRPL’s capabilities were ideal for this. Given the current fashion industry trends that emphasise sustainability, environmental, social, and corporate responsibility, this was undoubtedly crucial for Balmain as well.
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