According to a recent Roblox poll of 1,000 Gen Zers in the U.S. aged between 14 to 24 who participated, 70% of Gen Zers say they style their avatars similarly to their real-life selves (IRL selves), and almost 75% indicate they intend to spend money on digital clothing. This has led many brands, including high-end ones to experiment with web3. The Fashion Week in the metaverse, for example, was the replica of the actual Fashion Week that included brands like Blueberry, Everyrealm, and Jonathan Simkhai.
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