Burberry, the famous British luxury brand, is offering an exclusive virtual range from its Lola handbags collection on Roblox, the gaming platform’s avatar shop. Each of the bags is available to purchase for 24 hours only. Rachel Waller, Burberry’s global vice president of channel innovation, reported that luxury bags are made from water, wild foliage or leaves, and clouds, materials one cannot imagine and find in real life. The Lola virtual bag is worth 800 Robux, the Roblox currency, imitating the luxury prices of the brand in the real world. Last year, Kering-owned Gucci hosted a unique Roblox event called Gucci Garden and made its permanent virtual space, Gucci Town, on the metaverse game this year.
Global News and Digital Insights
for the Fashion Industry
Menu
