Emerging designers from Ukraine have been showing their autumn/winter 2023 collections at Paris Fashion Week, supported by the USAID Competitive Economy Programme. The aim is to bring emerging designers to a global audience and secure attention, orders, and jobs. Despite the difficulties faced by the designers, this is the second such outing to Paris Fashion Week. Frolov, known for its daring and surrealist eveningwear, is one such name. Kachorovska is one of Ukraine’s best-known brands, crafting shoes and footwear. My Sleeping Gypsy is built around sustainability and incorporates motifs from Ukrainian heritage. Olesya Zaluska, chief of party of the USAID Competitive Economy Programme, believes that Ukrainian fashion businesses have a huge potential to win the hearts and minds of those who appreciate quality and design, contributing to the nascent recovery of the economy.