Italian brand BVLGARi is launching BVLGARI World on Zepeto, Asia’s biggest metaverse platform. It will include a pop-up store “BVLGARI SUNSET IN JEJU” and provide visitors with online and offline experiences. The store is designed after the physical one in Parnas Hotel Jeju. Visitors would be able to enjoy desserts and beverages. They can receive the BVLGARI Resort Collection and signature accessory pieces inspired by the gold hues of Eden if they complete a quest. This would enable them to dress their avatars in these as well as with ikonic B.zero1, Divas’ Dream and Serpenti collection pieces. At last, the brand’s global ambassador, Blackpink Lisa, is set to host a virtual live event on August 31 which will involve interactive experiences with fans.
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