Canada Goose is a luxury outerwear manufacturer known for providing warmth in cold weather. Before it became a winter staple, the company’s parkas were frequently seen on film sets, leading the chief of marketing to call Canada Goose the “unofficial jacket of film. Canada Goose is known for its authenticity in representing cold weather in film scenes, becoming integral in legitimizing the level of coldness portrayed. The company prioritizes amplifying underrepresented voices through initiatives such as hosting all-women filmmakers panels at film festivals and sponsoring the largest LGBTQ+ film festival in Toronto, making it inclusive thus Gen Z-appropriate.
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