The emergence of Coach’s sustainable sub-brand, Coachtopia, is shaking up the luxury fashion industry by incorporating eco-conscious practises and circularity. The fashion industry’s environmental impact is significant, with textile waste and carbon emissions being major contributors. Luxury fashion brands, despite their steep prices and use of natural materials, are equally harmful to the environment. However, the industry is experiencing a sustainability push, with designers like Gabriela Hearst and Coach incorporating sustainable practises into their collections. Coach’s Coachtopia sub-brand focuses on transforming waste materials, such as leather scraps, into fabulous and eco-friendly accessories. The brand utilises recycled, repurposed, and renewable materials, showcasing patchwork designs, weaving patterns, and floral appliqués. Coachtopia’s inclusive and planet-friendly mission resonates with Gen Z consumers, who prioritise sustainability. The sub-brand acts as a platform for change, collaborating with activists, designers, and creatives to shape its products and concepts.
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