For decades, women in fashion have been advocates for change, paving the way for climate change awareness, ethical sourcing, and circularity. Let’s hear from those who are leading the industry in terms of sustainability.
According to Beth Pettet, head of category, fashion brands, John Lewis & Partners, the brand is working to make the fashion business more sustainable by implementing a “take-back” or “buy-back” solution across all product categories and providing consumers with a £5 discount off their next purchase when they return five or more worn or unwanted products. They are also working on rental and resale possibilities in order to cut manufacturing costs and guarantee that apparel is worn for as long as feasible. John Lewis wants to demonstrate that buying responsibly does not have to be expensive.
The fashion business must adapt to become more sustainable, but teamwork is crucial. Primark collaborates with retailers and the broader fashion industry to decrease their environmental impact and promote the livelihoods of those who create their garments, mentioned Lynne Walker, director of Primark Cares, Primark.
The Allbirds Fly Plan is a set of ten pledges to cut their per-unit carbon footprint by half by 2025 and to near zero by 2030, with an emphasis on three pillars: regenerative agriculture, responsible energy, and renewable materials. Cooperation is critical to addressing the climate catastrophe, and companies must establish roadmaps to meet their sustainability goals in the near future, not in 2050, according to Hana Kajimura, Allbirds’ head of sustainability.
Kering Group is driving industry-wide initiatives to combat climate change, biodiversity loss, and sustainable innovation. They want to develop new sustainable financial instruments in 2023, as well as measure and reduce scope 3 emissions and make business reforms based on circular economy concepts. They will also prioritise manufacturing the most desirable luxury items and valuing product resale. Lastly, they will increase their research and work on sustainable innovation, according to Marie-Claire Deveau, Kering Group’s chief sustainability officer.
