Vintage apparel thrifting at yard sales and estate sales has taken over TikTok after years of adhering to haul-culture, in which users recorded themselves opening fast-fashion garments and consumer goods. Young people from all around the world are taking part in weekly climate strikes led by Greta Thunberg, a Gen Z icon’s Fridays For Future. Celebrities who appear unconcerned about sustainability, such as Kylie Jenner, came under fire for expressing an interest. A New Orleans-based climate activist named Franziska Trautmann claims that people are frantically looking for more simple, individual advice on social media to promote sustainability. By producing fashionable content about recycling, her glass recycling company, Glass Half Full, has acquired over 250,000 followers on TikTok.
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