Gucci collaborates with Yuga Labs to unlock new metaverse opportunities

Gucci has collaborated with Yuga Labs, the developers of the famous Bored Ape Yacht Club (BAYC) NFT line, to explore new metaverse possibilities. The partnership was teased on Twitter with an image of a bottle with both the Gucci and Koda logos, similar to the one that was sipped during the debut of Yuga Labs and BAYC’s Otherside Metaverse. Gucci and Yuga Labs are attempting to remain at the forefront of this developing sector by investigating innovative methods to incorporate fashion and luxury items into the Metaverse, thus providing new opportunities for both companies and customers. Gucci’s collaboration with Yuga Labs seeks to broaden community interaction by investigating the convergence of fashion and entertainment in the Metaverse. Robert Triefus, Gucci’s senior executive vice president, expressed delight about Gucci’s active engagement in Otherside, a bored ape-themed virtual realm, and 10KTF’s narrative. Michael Figge, chief creative officer of Yuga Labs, is likewise excited about the prospects this collaboration will provide.

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