Stone Island, Italian Luxury brand, is about to launch a clothing line of ‘heat-reactive items. The pieces are coated with a thermosensitive material, which means that items, such as puffers, change colours when exposed directly to heat. Stone Island’s pieces are all over TikTok with people using hairdryers to observe the influx in colour. While finding this trend interesting, people also find such videos satisfying.
Read More from Vogue
According to Statista, Fashion industry is projected to reach $1.37T by 2025. Fashion is a vast industry that comprises various segments such as Fast Fashion, Beauty, Luxury, Apparel, Footwear and more. Metaverse, Digitization, Gen Z, Sustainability, and Influencer Commerce are the new trends transforming the fashion industry. FashionGeniuses weekly newsletter covers disruptions and innovations across all of these exciting themes.
FashionGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Fashion, Consumer Goods, and Healthcare. For each of these key industries, we support Tech Startups and Brands as they roll out next generation digital initiatives. MetaGeniuses is our flagship content platform for analysis and advice on Metaverse.
IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade