Tatcha, a Japanese skincare company, has developed a virtual store powered by Emperia to promote its Forest Awakening body care line, which is now available at Sephora. The virtual store’s entryway is designed to seem like a Japanese hinoki forest, and visitors are taught about the components used in some of the brand’s goods as well as how to develop a step-by-step beauty programme. To complement the virtual shop experience, the company will open a pop-up store in Los Angeles from February 17 to 19. Emperia has already partnered with other businesses to create digital runway, gallery, and retail experiences. Virtual stores are becoming extensions of brands, allowing merchants to express stories in ways that no other medium can.
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