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Lily Collins invests $35M in luxury fashion rental startup

The Emily in Paris star, Lily Collins, has invested in Vivrelle, a membership club based in New York that provides access to high-end designer accessories within a shared closet. Round B finding bagged almost 35 million, with celebrities like Lily Collins backing this startup with money. According to Blake Geffen, co-founder and CEO of Vivrelle, with the help of Lily Collins and other celebrities like Morgan Stewart McGraw and Nina Dobrev, they are excited to develop Vivrelle on a number of fronts, including product offers, adding new showroom locations, and increasing our devoted workforce.

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