Fashion label Loeffler Randall has partnered with Klaviyo, a unified customer platform for email and SMS marketing, to develop a customer retention strategy.
Jen Rapp, VP of brand marketing, Klaviyo, shared that brands should increasingly invest in solutions to create and maintain digital customer relationships. A Harvard Business Review study reveals that acquiring new customers is around five to 25 times more costly than retaining existing ones. Loeffler Randall ensures tailoring email and SMS messages and sharing the right ones at the right time with the right people. The team is trained to make acquaintances with customers and make them feel valued. They help them fantasise about the Loeffler Randall lifestyle.
