On Sunday, L’Oreal Paris unleashed a buzz of models and dancers down a massive runway in the heart of Paris. Eva Longoria, Gemma Chan, Soo Joo Park, and Andie MacDowell were among the models. The concert was streamed across the world on digital platforms such as Instagram and TikTok. Part of the L’Oreal company, which also owns Maybelline and Lancome and falls under the accessible luxury category, sold goods ranging from shampoo to more advanced skin treatments costing between 2.50 and 35 euros. The general public was permitted to visit and shop.
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