Aza Fashions is one of India’s famous luxury brands that offers bridal couture, contemporary apparel, festive clothing, etc. and showcases the work of the country’s top designers such as Sabyasachi, Manish Malhotra, Gaurav Gupta, and Tarun Tahiliani. The brand decided to improve its website as customers were reporting issues while loading the website and heavy images. To enhance the consumer experience, Aza Fashions teamed up with N7-The Nitrogen Platform, an omnichannel performance optimizer that aims at improving web speed, security, and scale for digital retailers. N7’s AI-powered optimisation enabled image reduction, reducing load and much more as customers scroll through the brand’s website. N7-The Nitrogen Platform’s CEO, Manoj Bubna, informed that they saw a major boost in the site’s work.
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