According to a report, brands including Nike, Gucci, Dolce & Gabbana, Adidas and Tiffany have collected $260 million worth of sales from NFTs. Nike is leading the race with $195M amassed in sales with Dolce and Gabbana having made $25M. Tiffany followed with $12.5M and Gucci with $11.6M. Adidas collected a total of $10.9 million. Nike gathered most of its revenue from collections like Bored Ape Yacht Club and CryptoPunks. The hype from this eventually garnered the attention of the other brands. Some estimates say that the NFT market will be worth more than $800B in the next two years, while others place it at $230B by the end of the decade.