MySize, an omnichannel e-commerce platform and supplier of AI-driven measuring solutions, announced that Naiz Fit, its newly acquired Spain-based fashion tech startup, is test-piloting Smart Catalogue with a number of its existing customers. The Smart Catalogue from Naiz Fit is a data-driven system that tackles fitting and size measurement difficulties with clothing right at the beginning, during the design process.
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MySize offers demographic and location-specific information on client body shape and fit preferences to garment manufacturers. Several well-known retail companies, including Silbon, El Ganso, and Desigual, use the Naiz Fit sizing system. According to MySize CEO Ronen Luzon, “We are empowering and helping the creatives in the fashion business by informing their intuition with facts.”
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