Obsess, a virtual store platform, has teamed up with e-commerce supplier SAP to give businesses a foothold in the metaverse. Customers of Obsess and SAP can use the collaboration to develop digitalized retail locations that are distinct from or comparable to physical storefronts. Obsess also debuted Branded Avatars, a service that allows clients to establish branded metaverse settings on their e-commerce sites by providing customisable avatars to consumers. Obsess’ mission is to alter online shopping in such a manner that it reaches the younger generation and allows shops to sell the majority of their main items through virtual settings.
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