Thrive Market has been shoppers’ go-to organic grocer to purchase quality fresh produce. After eight years, the grocer has now launched its first-ever in-house beauty brand called F.a.e., which stands for “for all, everywhere.” Christine McNerney, senior director of merchandising for home, health and beauty at Thrive Market, reported that the brand wants to make healthy living and products affordable and accessible for everyone. The product line features 26 products ranging from hair, skin and body categories, with prices starting from $4.50-$21.