There is some speculation that the metaverse will generate more than 10 trillion dollars in value and tens of millions of new jobs. A developing country like Pakistan could benefit from this field if it plays its cards right. In the fashion industry, virtual brands like “dressx” are making a mark. Virtual influencers like “lilmiquela” are acting as muses for fashion houses on Instagram. Pakistan already has a growing fashion scene with designers gaining international recognition. Expanding this into a virtual platform can benefit the industry immensely.
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