Ralph Lauren is one of the brands that are keen to know more and enter the metaverse like many other retailers. At the National Retail Federation’s annual conference, Patrice Louvet, CEO of the fashion brand, revealed that metaverse is the perfect platform for brands to enter and attract as well as retain young consumers. Patrice Louvet further stated that entering the metaverse would be one of the ways to win the hearts of young shoppers and give them the exact experience they want. He also revealed that he is personally interested in the virtual world and trying on different avatars.
Full story: CNBC
