At an era when many of the UK’s most established stores are closing their doors, Frasers has announced it aims to launch an additional six Flannels outlets in 2019. Although it may appear to be a departure from the norm, the company is banking on its loyal clientele of well-off young adults who often reside at home and have access to that elusive resource in times of cost-of-living stress: spending money.
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This particular group has been given the honor for sustaining luxury through 2023. Flannels has obviously researched the preferences and issues of this generation. The store and website carry companies that gen Z idolizes and are frequently spotted on social media.
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