Abhi Thanendran and Neil Shah, the founders of Tilt and early Revolut employees, claim that online shopping has not changed much from when it began. By creating Tilt, an e-commerce app, they intend to innovate this experience for Gen Z and the next-gen. This app will allow people of similar tastes buy products directly from Gen Z fashion brands within the app. Tilt will allow individuals to join live stream rooms where they can invite friends or interact with other customers. This app will allow users to purchase directly from the stores without being redirected to other websites or having to create accounts.
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