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Stella McCartney’s sustainable initiatives will bring fashion revolution in 2023

Stella McCartney has long been at the forefront of the sustainability movement in fashion. Only 15% of the UNFashion Charter countries are on pace to meet the Paris Agreement’s 1.5 degree Celsius target. McCartney is releasing her first commercially accessible completely circular garment: an Econyl parka. When consumers wear one, they can either return it to a retailer or publish it online using a QR code. McCartney has also contributed to the creation of a $200 million fund called Collab SOS, which invests in firms like Bolt Threads. Paula McCartney has established a fund to assist start-ups in the field of sustainable textiles. Meanwhile, she is investing in her own organic farm and designing clothing using regenerative cotton. In New York, she supports the Fashion Act, which would oblige businesses doing business in the city to report their greenhouse gas emissions.

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