Sustainable luxury fashion: Engaging Gen Z and protecting the future

Luxury fashion, with its focus on quality and craftsmanship, has the potential to connect with the emerging Gen Z consumer base, which prioritises sustainability. As Gen Z is expected to make up a significant portion of the luxury market by 2030, luxury fashion houses aim to understand and engage with this eco-conscious generation without alienating their existing clientele. The concept of sustainable luxury fashion aligns well with Gen Z’s values and provides an opportunity for the industry to connect with this demographic while ensuring the long-term sustainability of the business. Etoile Group, a prominent player in luxury fashion, partners with brands and designers that actively work to positively impact both people and the planet. Initiatives such as promoting sustainable weaving techniques and embracing the vintage and pre-owned fashion markets contribute to this endeavour. By demonstrating a commitment to sustainability, the luxury fashion industry can appeal to the “sustainable generation” and secure a prosperous future.

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