While Gen Z is the biggest proponent of propagating sustainability, ironically, it also has a major part to play in promoting fast fashion, shows ThredUp’s report. According to this report, 1 out of every 3 Gen Z members admits to being addicted to fast fashion due to the aggressive marketing that surrounds them. To help Gen Z with this, ThredUp has paired with the Stranger Things actor Priah Ferguson to launch a counselling hotline, the Fast Fashion Confessional Hotline, to help individuals stay away from fast fashion. The purpose of this initiative is to promote sustainable shopping habits among Gen Z.
Read More from FashionUnited
