Mintel has identified three forthcoming consumer behaviour, product innovation, and marketing strategy trends that will have an influence on the future of the cosmetics sector in 2023. The medicalisation of beauty is increasing the need for evidence to back up claims, producing value through ingredient-led goods, and boosting the market for synthetic natural substances.
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Beauty is meant to be uplifting, and it may help with post-pandemic self-care. Global beauty enterprises are expected to prioritise holistic practises and products that aid in everything from sleep to blood circulation. Whether at the store or at home, technology will bring in the next generation of experiences.
