Every firm is now using TikTok Live Shopping to grow its business and followers to earn profits.
Features like in-feed videos and livestreams help merchants showcase their products to TikTok’s engaged community, reports Patrick Nommensen, Senior Director, E-commerce Operations at TikTok. TikTok recently rolled out Live Shopping, which gained over 276M LIVE views and around 135M views on related hashtags. The interactive live shopping can display various products, like jewellery, accessories, luggage and even football trading cards. TikTok pushes businesses to shoppers’ feeds and helps them generate up to £10,000 of sales in a single live session through organic discoverability.
