Tmall is using data mining and technology to innovate the way Chinese consumers shop for luxury

As Chinese consumer confidence rises, Tmall Luxury Pavilion, an online retail powerhouse, is assisting partner businesses in reaching the country’s growing young luxury consumers using data mining and innovative technology. Janet Wang, vice president of B2C retail for parent firm Alibaba Group, described some of the plans during her first visit to Europe since the epidemic at a presentation in Paris. She provided more depth on how technology is assisting businesses’ omnichannel strategies. Wang claimed that there are 100 million potential online clients in China for luxury items, and she expanded on Alibaba’s statement that it will separate its activities into six business divisions, including an e-commerce branch known as Taobao Tmall Commerce Group. Wang believes that by establishing six distinct business divisions, Tmall would be able to unleash greater commercial potential and increase agility. To create relationships and interaction with Chinese customers online, brands could use a range of strategies, such as short films, livestreaming, and AR try-on applications.

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