Sustainability has become one of the most requisite and indispensable trends in every industry. Since immemorial times, consumers have loved enhancing their beauty and physical appearance as a part of their self-love routine. It is paramount for businesses and consumers to prefer the most organic and progressive beauty products. Like numerous industries, the beauty sector has also been aggressively partaking in rigorous research and development activities to offer harmless products that have no adverse effect on planet Earth. With many countries facing floods, heavy or no rain, and other unfavourable climate conditions, the United Nations has started highlighting the importance of sustainability.
So what exactly does a sustainable beauty brand do to save the planet and offset carbon footprints? To begin with, it starts off with using superior quality and ethical ingredients as the formula of beauty products. They need to ensure less wastage, less usage of natural resources to limit dearth and more recycled, sustainable packaging of the products. If carbon dioxide exceeds the desired limit in the atmosphere, it disrupts the ozone layer and wrecks havoc. Limiting CO2 emissions is one of the primary goals while progressing toward setting up a sustainable beauty brand. Brands have to decrease the inclusion of Phthalates, Parabens, Sodium Laureth Sulfate and Butylated Hydroxytoluene to formulate a human-safe and planet-safe beauty product.
Now, let’s look at some of the amazing beauty brands that not only enhance the beauty of consumers but also help preserve the beauty of our planet:
The Body Shop
The Body Shop, owned by the Brazilian group Natura & Co., certainly has to top the list with its continuous sustainable efforts. The brand has recently re-evaluated its vision and business strategies collectively to address the most pressing issue of sustainability. For its packing products, The Body Shop uses recycled Community Trade plastic from India. The natural beauty brand emancipates and pays fair compensation to its Indian workers that collect and deliver plastic. It also keeps sanitary and healthy working practises for them to keep them from contracting contagious diseases. The Body Shop outlets encourage consumers to return their emptied and used glass tubes, pots, and bottles for recycling purposes.
Elf Cosmetics
One of the most loved and famous beauty brands, Elf Cosmetics, is not lacking behind in saving the planet and offers beauty products that are sans phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, or hydroquinone. ELF Cosmetics offers 100% cruelty-free and vegan products to its shoppers and gives them a beautiful, radiant finished look. The brand has reported several times that it does not practise or advocate any testing on animals and loves furry babies. It reduces waste dumped from excessive packaging and uses recycled packaging. The brand offers boxes that are made of 100% Forest Stewardship Council (FSC) Certified paper. FSC certification makes sure that brands are making products from responsibly managed forests.
Burt’s Bees
Burt’s Bee, a natural skin-care and beauty brand offering balms, makeup and hair products, is another favourite brand that offers vegan and eco-friendly products. Burt Shavitz and Roxanne Quimby founded this brand and made their products mainly from beeswax. The brand has teamed up with TerraCycle to roll out two recycling programmes to reduce product packaging waste.
KVD Beauty
KVD Beauty, a brand by Kat Von D, offers vegan makeup products. For the past six years, KVD Beauty has been rolling out long-wearing, cruelty-free and eco-friendly products. The products gain traction via YouTube tutorials.
UpCircle Beauty
UpCircle Beauty, a sustainable and vegan brand, makes use of every natural product, including coffee, coconut, honey etc, found in the grocery aisles for composing beauty products. The brand partners with coffee shops and grocery stores.
Upshot
If some brands still haven’t started working on adopting sustainability and promoting eco-friendly practices, now is the time to do so. Brands should devise a 10-year-long strategy to gradually incorporate eco-friendly activities on a mass level and eventually save the planet.
