Over the last decade, sustainability has increasingly gained attention from consumers as well as fashion retailers. Consumers have become mindful of the harmful effects of non-sustainable fashion and beauty products. That’s why they are promoting the recycling of pre-loved clothing and accessories, clean cloth campaigns, and similar measures to reduce their carbon footprints on Earth. Transparency from retailers and fashion brands is also one of the top priorities of shoppers when selecting a brand to shop for.
When we talk about the Asia-Pacific region, it is one of the most crucial regions for the fashion and apparel industry. That is because Asia-Pacific engages 75% of garment workers all around the globe to grow crops and yields of cotton, as a report. This continent executes most of the production for the global fashion industry. Countries like India, Pakistan, Bangladesh, Cambodia, China, and Vietnam, among others, supply most of the apparel inventory to other nations. In this article, the top five most sustainable fashion brands from the Asian nations are highlighted below:
No Nasties is one of the top sustainable brands originating from India, the land of agricultural lands. As its name suggests, No Nasties is an organic and vegan clothing brand that believes in promoting fair trade. The brand is also working to create planet-friendly clothing to offset the carbon footprint of every product manufactured. No Nasties makes sure to invest in sustainability-promoting projects like solar power, wind energy, forest protection and replanting plants. The brand also promoted its “Green Story” which included the addition of sustainable practices to the supply chain, material composition, and fabric consumption.
2. Grassroot by Anita Dogre
Anita Dogre, one of India’s most successful and famous designers, ventured into her very own sustainable and organic fashion brand called GrassRoot. The brand wishes to provide numerous employment and growth opportunities to the women living in villages of developing regions in India. The brand offers traditional Indian apparel choices, including saree and bridal wear, that are made from intricate embroidery and organic dyes to give a vibrant shade. Made from real silk and cotton from India, this brand is a perfect choice for consumers looking for a fashionable yet sustainable brand.
3. Dorsu
Dorsu is the next favourite and most-sustainable brand on this list due to various reasons. The first reason is that the brand makes handmade sustainable and green apparel with love in Cambodia. Dorsu doesn’t include harsh and harmful chemicals while manufacturing its products. produced in a single-use plastic-free studio, the platform also ensures that sustainable practices are carried through the whole process, from production to packaging to supply chain. To reduce its carbon footprints, the brand plans to switch to renewable energy and include paperless business procedures. As another future plan, Dorsu is teaming up with numerous international tech-powered supply chain firms to reduce CO2 emissions.
4. Matter
A Singapore-based sustainable brand, Matter includes chic designs on its clothing line made from methods such as block printing and hand looming. The brand aims to preserve cultural heritage and history by creating production models and economic opportunities for textile artisans. Matter also educates shoppers and emphasized the value of culturally-inspired items.
5. Par Moi
Upshot
Sustainability is crucial and businesses need to realise it as soon as they can to attract and retain shoppers. Clothes are created and consumed in a way that can be created in a sustainable way to protect the environment, the planet and those producing garments.
