Nowadays, every brand and consumer is drawn to eco-fashion practices. Sustainable practices can be included in any stage of the fashion industry. Regulatory bodies, policymakers, brands and shoppers can take initiatives to save the planet and protect the ecosystem. Businesses can opt for on-demand, custom-made fashion inventory and offer clean plus green fashion choices. The fashion industry aims to achieve the goal of reducing footprints and carbon dioxide emissions collectively. They should promote equality and social justice, along with giving equal employment opportunities and caring for animal welfare.
Furthermore, industry leaders and brands should integrate sustainable practices into the whole fashion lifecycle, including the raw materials and manufacturing, end-use usage and disposal stages. If businesses don’t pay attention to sustainable efforts, the planet suffers badly, and dreadful outcomes await us. Non-sustainable practices can lead to resource depletion, air and water pollution, adverse climate change like heavy or little rainfall, animal suffering and much more. Preserving land, natural resources and human rights by offering secure jobs is also considered a part of sustainable industry approaches. Fortunately, many brands, especially in the Americas region, have realised it and foraying to adopt sustainable strategies. We will list some of the top eco-friendly fashion brands from the US, Canada, Mexico and other nations:
1. Tentree
Originating from Canada, Tentree is definitely our favourite brand due to its ethical and green apparel choices. The brand is committed to planting 1 billion trees in Canada by 2030. By now, the brand along with its consumers has planted around 82,469,385 trees. Tentree is aware of the fact that the clothing industry creates tonnes of waste, around 10.5 million tonnes per year. The brand vigilantly saves water and plants ten trees for every item sold at its stores. So far, Tentree has saved 200 MM g of trash, reserved 245 MM litre of water and limited 1 MM kg of carbon dioxide. Consumers love to shop from Tentree as the brand offers increased transparency and amazing green apparel choices ranging from S to XL sizes.
2. The Good Tee
The Good Tee is a Canadian brand specialising in basic office, casual and gym wear for men, women and kids. The best aspect of this brand is that it sources organic cotton from India having organic dyes. Adila Cokar, the founder of The Good Tee, shared that over 270,000 cotton farmers alone have committed suicide since 1995 in India due to inhumane employment practices. The brand is a Certified B Corporation now and uses only Certified Fairtrade Cotton sourced from India. The company believes in celebrating Indian farmers and offering them rewards and bonuses to empower them.
3. Proclaim
Proclaim, a US-based intimate-wear and clothing brand, believes that fashion is for every woman, irrespective of her skin colour, size and shape. The brand is based in Los Angeles and offers some exotic undergarments and basics made from sustainable raw materials, including recycled plastic bottles and TENCEL. The brand has gained a lot of traction and has been applauded by Vogue, Elle, Glamour and other notable press platforms.
4. Svala
Based in LA, Svala offers luxury handbags that are vegan and made from the finest fabrics sourced from Europe. At Svala, consumers will find ethical and sustainable bags that are handcrafted with love. The brand uses high-quality, premium vegan leather PU, cork, and Piñatex to design its handbags and wallets.
5. Laguna Collective
Made in the exotic lands of Mexico, Laguna Collective is every shopper’s go-to brand for ethical and eco-friendly apparel. Laguna Collective believes in providing a sustainable livelihood for native artisan women in Mexico. The brand offers equal opportunities to its indigenous workforce and celebrates their artistic qualities. Laguna offers exotic designs for men, women and kids.
Upshot
Brands can invest in sustainable manufacturing to save the Earth, attract and retain shoppers, and generate revenues because positive word of mouth about the brand goes a long way in the age of expansive social media.
